Wendy’s Texas Biggie Bag
A little nugget of research showed that Texans love mustard on their cheeseburgers. So Wendy’s went a step further and made a burger with mustard and Texas sourced beef and tomatoes. Since it was authentically Texas-made, we went beyond stereotypes and made some ads that were also authentically Texas.
2023 ADDY Award - Silver, Regional/National Single Spot 30 Seconds Or Less
Radio
OOH
Bag Stuffer
