WENDY’S FRESH-CRACKED EGGS
Wendy’s has faithful lunch and dinner customers, but many go elsewhere for breakfast. We were tasked with letting their rest-of-day consumers know one big reason why they should stick with Wendy’s for breakfast: Wendy’s only uses fresh-cracked eggs. McDonald’s McDoesn’t. In doing so, we turned unsexy POP signage into a shareable shot at our biggest competitor.
Drive-Thru Pre-sell
Bag Stuffer
OOH
Earned media
