Wendy’s Hot & Crispy Fries
We thought it was weird that McDonald's chose a logo that looked like soggy fries. So when Wendy’s new Hot & Crispy fries beat McDonald’s old fries in a taste test, we did an ad about it and ran it in the clown’s hometown Chicago. Twitter had fun with it, we got some decent pub*. Not bad for one ad, eight boards, and a local budget.
2023 OBIE Award - Silver, Contextual
2023 ADDIE Award - Silver, Outdoor Board Single Board
OOH
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